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Kirsten Dunst has been named the first L’Oréal Professionnel spokesperson. The actress will front the launches of Wild Stylers from Tecni.Art, Beach Waves and Absolut Repair Lipidium in 2014.

“I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion, and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles.”

Anne-Laure Lecerf, international managing director of L’Oréal Professionnel, praised Dunst’s “timeless beauty,” adding, “She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the [most] talented actresses I have ever met. She has the perfect attributes to embody the new values of L’Oréal Professionnel.”

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